Confusion on Monday morning: reports of a 'revolutionary plan' at Adidas AG turn out to be fake. An Adidas AG spokesperson confirmed to FashionUnited that the press release in question had not been sent out by the German sportswear company.
On Monday morning, a press release was picked up by various media outlets which read that Adidas AG appointed a new co-CEO, Vay Ya Nak Phoan - a former Cambodian garment worker and the leader of a union. In addition, the press release stated that Adidas was going to start paying wages and severance payments to Cambodian garment workers as well as set up a guarantee fund for the entire production chain. Adidas AG was also said to have signed a Pay Your Workers agreement.
It is unclear at present who sent out the release.
This article was originally published on FashionUnited.NL. Translating and editing into English: Veerle Versteeg.
Berlin Fashion Week: New York artist collective plays prank on Adidas
It begins early Monday morning. An email lands in the mailboxes of many editorial offices in which the German sporting goods company Adidas announces a "revolutionary plan" under its new CEO Björn Gulden. The new initiative "Own the Reality" is the most ambitious "social and environmental responsibility plan ever implemented by a major brand." A...
Thom Browne wins trademark case against Adidas
Adidas has lost its trademark claim against Thom Browne, after a jury in Manhattan’s Southern District Court found there was no infringement of the luxury brand’s use of stripes. "We are pleased that the jury found that at no time did Thom Browne Inc. infringe on any of Adidas’ trademarks. For over 20 years now, Thom Browne has been a pioneering...
The battle of the stripes continues: Adidas versus Thom Browne
In what is proving to be one of the fashion industry’s staunchest trademark battles, adidas is on a legal quest to protect its stripes, arguing Thom Browne’s four bars are too similar to its own three-stripe logo. The German sportswear giant and New York-based luxury brand, now owned by Zegna, have been at loggerheads over the use of stripes for...