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The Supervisory Board of #adidas AG has approved CEO Bjørn Gulden's revolutionary plan to overhaul the company. The new initiative "Own the Reality" is the most ambitious social and environmental responsibility plan ever undertaken by a major brand. "Together with the board of directors, we are fundamentally reshaping the very structure of our company, from the top down, so that leadership will now also come from the bottom up," said Gulden. The new direction begins with the appointment of Cambodian former garment worker and trade union leader Vay Ya Nak Phoan as Co-CEO, to serve alongside Gulden and assure consumers that adidas products are the most ethical brand they can buy. Gulden and Phoan will inaugurate the plan on January 16 by signing the Pay Your Workers agreement, a binding commitment to fair labour practices, wages and compensation in the supply chain. The agreement, which has been drafted with trade unions and labour rights organisations, will ensure all workers receive the full wages and severance owed to them since the pandemic began, and will establish a severance guarantee fund to cover all textile, garment, shoe and leather workers in adidas’ global supply chain. adidas will further correct course by making an immediate payment of €11.2 million in wages to Cambodian workers whose wages were withheld by suppliers during the pandemic. adidas will take immediate and decisive steps to ensure all workers, union members and union leaders who were fired from both Trax Apparel in Cambodia and the Pou Chen factory in Myanmar are reinstated with full back pay, and that their demands for better working conditions, higher wages and respect for their rights are met unequivocally. The agreement will also protect workers’ rights to freedom of association and collective bargaining, which adidas recognise as fundamental rights that enable all others. Sounds like they are serious about #CSR now!
CEO at Laudes Foundation | Board Director | Entrepreneur | Systems Thinker
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https://www.ecotextile.com/2023011630270/fashion-retail-news/adidas-targeted-by-fake-press-release-stunt.html