Chevron is touting a new ad
campaign that positions itself as a renegade amongst Big Oil. Ads
feature slogans such as "Oil companies should put their profits to good
use" and "It's time oil companies get behind renewable energy," Ben
Casselman reports. "We agree," Chevron proclaims in red letters.
"It was a conscious decision on our part to take on some of the more
frequent questions that we're being asked," says Rhonda Zygocki, vp for
policy, government and public affairs at Chevron. "The directness of
this campaign we're hoping will at least draw attention."
Chevron has long been embroiled in a lawsuit that contends that it is
responsible for oil pollution in Ecuador, which it denies, and critics
accuse it of funding opposition to California's 2006 climate-change law.
For its part, Chevron says it is "working constructively" with the
state on the law. "Chevron's rhetoric and the public image that they put
forward is very different from how they're actually operating," claims
Maria Ramos, campaign director for the Rainforest Action Network.