Chevron has got problems.

While they company would rather be fielding questions about its new advertising campaign “We Agree,” about the need for corporate responsibility, Chevron is instead scrambling all press assets to respond to a prank unleashed by the Yes Men, Rainforest Action Network and Amazon Watch.

“We want the world to know that we’re just like you and me,” said Chevron Vice Chairman George L. Kirkland. “We’ve got problems and challenges, and we too make mistakes, but we’re telling truths no one usually tells, and looking wide-eyed into the future,” according to a fake press release posted on the website

The genuine article on says nothing about oil pollution in Ecuador, nor does it have specific language related to individually affected groups.

At least one major news outlet, Fast Company was caught up by the ruse, though they said if they were going to get punked by anyone, they were happy it was the Yes Men.

Factions within the group, spoofed The New York Times, printing thousands of copies of a fake special edition which claimed that the Iraq War had ended during the Autumn of 2008. Some of the same characters responsible for the Chevron attack were behind Hello Electric, a web petition to put pressure on former BP CEO Tony Hayward to begin promoting EVs and other clean cars.

As Fast Company pointed out, in light of the BP disaster, oil companies coming public with acts of contrition seems much more plausible, though in this case, the mea culpa was not actually done by Chevron.

Chevron has an renewable energy investment arm that has put money into companies such as Bright Source Energy, a solar panel maker, and Acumentrics, a solid oxide fuel cell maker.

Chikodi Chima is co-editor of AltTransport. Follow him on Twitter @chikodi.

Follow AltTransport on Twitter @alttransport.

Related Stories

Showing 0 comments

Sort by   Subscribe by email   Subscribe by RSS

Add New Comment

Optional: Login below.

blog comments powered by Disqus

Sign up to get AltTransport in your inbox.

The AltTransport Community

AltTransport is dedicated to giving you the latest news and the smartest analysis of the shift towards smarter and more efficient modes of transportation. We can’t do that without a community—and that means we need your help.

Are you a carbon-conscious commuter who has a smart or interesting way of getting to work every day and would like to be featured? Write us here. (We’re also interested in hearing about companies with smart transportation policies and programs.)

Should your company be in our directory of clean-transportation companies? If so, let us know.

Do you have a cleantech transportation-related company or organization that needs help with advertising, research or lead-generation? Let us know about it.

Do you have a tip or do you want to write for us? Are there topics or issues you want to see addressed on our site? Hit us here.

Our Team

Ami Cholia, Chikodi Chima

AltTransport is published by Breaking Media LLC. For a full list of our sites and services, go to