Three activists organizations -- the Yes Men, Amazon Watch and Rainforest Action Network -- posted fake ads
spoofing Chevron's new campaign that positions it as an
environmentally responsible and socially conscious organization. The
Chevron campaign broke Monday with full-page ads in the Washington Post, Economist, New York Times and Wall Street Journal.
"They must think the American people are absolutely stupid," says
Maria Ramos of the Rainforest Action Network about Chevron's ads. "When
it comes to oil spills, climate change and human rights abuses, we need
real action from Chevron. Instead, we get this high-cost, glossy ad
In the real campaign, big headlines over striking
photographs state that oil companies have responsibilities, such as:
"Oil companies should support the communities they're a part of." They
are followed by the assertion "We agree," and smaller type highlights
the social virtues of Chevron's business. A spokesman says the parody
attack shows that "there are groups out there that are not interested in
moving forward responsibly together."