October 18, 2010
Chevron Attempts to Repair Tarnished Image with ‘We Agree’ Ad Campaign
Chevron has launched a new global advertising campaign called “We Agree,” which is in direct response to industry critics as it tries to repair its image in the wake of the Gulf of Mexico oil spill and a multi-billion lawsuit that claims the oil company is responsible for oil pollution in Ecuador, reports The Wall Street Journal.
The company’s new ads include slogans such as “Oil companies should put their profits to good use” and “It’s time oil companies get behind renewable energy,” followed by the words “We agree” in red letters.
“We hear what people say about oil companies — that they should develop renewables, support communities, create jobs and protect the environment — and the fact is, we agree,” said Rhonda Zygocki, vice president of Policy, Government and Public Affairs at Chevron, in a statement.
Zygocki also is quoted as saying: “We’re telling truths no one usually tells. We’re changing the way the whole industry speaks,” reports Fast Company.
Zygocki told The Wall Street Journal that the ad campaign wasn’t influenced by the oil spill.
The new ads also don’t directly address Chevron’s environmental record, and multi-billion-dollar lawsuit that alleges that the company is responsible for oil pollution in Ecuador, reports The Wall Street Journal.
However, one ad states “Oil companies should clean up their messes,” which is a reference to Chevron’s lawsuit in Ecuador, reports Fast Company. But Chevron’s Website refers to the lawsuit as “a meritless case.”
Maria Ramos, campaign director for the Rainforest Action Network, the environmental group that organized recent protests against Chevron said in The Wall Street Journal article: “Chevron’s rhetoric and the public image that they put forward is very different from how they’re actually operating.”
The ad campaign includes a series of print ads and 30-second TV spots that focus on five main themes: Growth and Jobs, Renewable Energy, Technology, Small Business and Community Development. The ads were created by McGarryBowen, which also created Chevron’s “Human Energy” campaign, launched in 2007, according to The Wall Street Journal.
Chevron’s ads will initially target Washington and San Francisco, followed by releases nationwide and overseas.
Chevron reportedly spends about $92 million on advertising in the U.S. Fast Company says this is still considerably less than the $27 billion needed to clean-up polluted oil fields in Ecuador’s Amazon region.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Advertisers
Custom market research for cleantech sector
Electric vehicles to the Smart Grid: visit Zpryme Research. >>
Trends in Sustainability Performance Management
Take the lead on sustainability. - Take the lead in your industry. >>
Can you report emissions without omissions?
Sustainability Leadership Series by Paul Baier, Groom Energy & CA >>
Backed by more than a century of confidence.
Use UL EnvironmentSM for all your sustainability initiatives. >>
Upcoming Webinars [ see all ]
Recent Daily News [ see all ]
- 10/18/2010
- 10/15/2010
- 10/14/2010
- Sustainability Builds Brands
- LEED Roundup: Hampton Hotels, PNC Financial, Kappen Aquatic Center, Vacon, ABVI-Goodwill
- Environmental Enforcement Roundup: Goodman Oil; Pesticide Violations; Mountaintop Mining; Attleboro Cleanup
- New MHI Ship Design Cuts Emissions 35%
- Alcoa’s VP EHS Discusses Liability
- Most Americans Get a Failing Grade in Climate Change Facts
- Automakers, Retailers, Gas Stations Roll Plans for EV Charging Stations
- USGBC Sued Over False Advertising, Fraud
- Roundup – Amazon, Starbucks, EPA
- Staples Pushes Key Suppliers for Sustainable Products, Packaging
- Phoenix VA Med Center Plans Largest Solar Carport Installation
- Environmental Enforcement Roundup: Abatement Firm Convicted; Bayou Cleanup; Cement Rule Petition
- U.S. Solar Market Could Reach 1-GW of Installed Capacity in 2010
- California, Massachusetts Lead in Energy Efficiency
- IKEA, McDonald’s Add Solar Panels in CA
- Making a Difference in Green Building
- Wal-Mart Makes Major Commitment to Sustainable Agriculture
- Roundup – Toyota, Zipcar, Starbucks
- What Factors Influence Sustainable Manufacturing?
Charts [ see all ]
White Papers [ see all ]
- Building Sustainability in Hard Times: Integrated EHS Platforms Support Cost Savings
- Get Green Powered and Lower Your Energy Costs
- Eco-Competitiveness: Safeguarding Profitability and the World's Natural Resources
- The Revolution in Warehouse Lighting: LEDs and Intelligent Lighting Systems
- What's On Your Sustainability Dashboard?
- 9 Ways to Reduce Energy Costs
Jobs
- Energy Program Engineer
at Slac National Accelerator Laboratory (Menlo Park, CA) - Sr. Environmental PM - Energy, Associate Principal/ Principal
at AECOM (Sacramento, CA) - Environmental/Industrial / Energy Engineer
at ManTech International (Redstone Arsenal, AL) - Senior Sustainability Consultant
at Arup (Cambridge, MA) - Environmental Engineer II
at Parsons (Beacon, NY) - Green Building Energy
at USA Green Jobs Now (New York, NY) - Energy and Sustainability Analyst
at TRC Companies (New York, NY)
Comments and Discussions
Global Energy on Most Americans Get a Failing Grade in Climate Change Facts
"Not surprising at all. Most Americans can’t point out the Middle..."
Ted Sharp on U.S. Rail Sells Smaller Carbon Footprint
"A major reduction in environmental impact of Deisel-electric road engines may be obtained..."
Iain on USGBC Sued Over False Advertising, Fraud
"Mike really hits the point, LEED is about the building as an entity, the people in it, the waste they..."
Meme Mine on Most Americans Get a Failing Grade in Climate Change Facts
"Scientists not only polluted the planet with their chemicals they developed,..."
Nicholas Hill, LEED-AP, CEM on USGBC Sued Over False Advertising, Fraud
"I agree that LEED is both flawed and beneficial. As with any standard, the..."
Nicholas Hill on USGBC Sued Over False Advertising, Fraud
"I agree with the posters who point out the LEED is both flawed & beneficial."
Chris Prelitz, LEED ap on USGBC Sued Over False Advertising, Fraud
"p.s. I did take the LEED AP test. It was shocking how few questions pertained to..."
Reader Comments
There are no comments for this story.