This week Chevron began its “We Agree” advertising campaign. In it, Chevron says that they agree with the broad overall negative impressions of the oil industry as a whole, and then they say what they are doing to improve conditions.
Yes Men Hijack Chevron "We Agree" Ad Campaign - Why?
However, their ad campaign has been hijacked by a hoax campaign, and the hoax ads are far more specific in the oil industry complaints. The hijacking group is called the Yes Men, and they joined with Amazon Watch and the Rainforest Action Network to take over Chevron’s “We Agree” campaign. As part of the hoax, there was a bogus press release and a phony website.
Several media outlets were actually fooled by the hoax ads. Now, Chevron is spending its time pushing back against the Yes Men hijackers of their newest campaign. Chevron actually says that the group is not engaging in a rational conversation, which is likely true. Campaigns like the Yes Men hoax ads are not at all productive to coming up with a solution to the problem – they simply highlight the problem and give no answers or plausible solutions.
Of course, the Yes Men say that they are exposing the truth behind the glossy ad campaign. This is not the first time the group has targeted energy companies with Exxon Mobil and Halliburton being recent targets.
What do you think about the hijacked Chevron “We Agree” campaign? Are the Yes Men actually accomplishing something, or could their time and effort be better spent actually helping to solve the problems rather than just pointing them out? Regardless, these spoof ads are good for a bit of a laugh.
© Copyright: News Today Online by Kate James at Gather.com
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