Chevron continues with ad campaign despite spoofs
SAN
RAMON, CA: Chevron launched a new advertising campaign on Monday, but
the company has been plagued with spoof websites from the Rainforest
Action Network and The Yes Men since the launch.
The campaign originally launched with print and TV ads, as well as PR and media relations support. An exclusive in The Wall Street Journal
kicked off the media relations outreach, which also targeted energy,
corporate responsibility, global health, and advertising reporters.
Chevron is working with Edelman ...