Hoaxers Target Chevron with Spoof Ad
The Chevron Corp is taking the brunt of spoof ads aimed at the oil company’s environmental issues stemming from $27 billion lawsuit from 18 years ago involving Texaco and environmental damage caused by faulty drilling in Ecuador.
The environmental damage extended to the Amazon jungle.
Chevron Corp is trying to fight negative perceptions by coming out with new ad campaigns that hoaxers are targeting by coming out with their own spoof of the ads. Chevron is focusing attention on their “We Agree” ad that highlights renewable energy and creating jobs to support communities.
The hoaxers beat Chevron to the game and released their spoof ad ahead of Chevron’s own release of the new ad. The hoax ad comes complete with fake Chevron quotes from the corporations executives. One ad says “Oil companies should fix the problems they create” which was stamped with “We agree” in red.
Yes Men and the Rainforest Action Network created the spoof ad and have been promoting stunts like these for some time. In the past they have targeted Dow Chemical, Halliburton Co. and Exxon Mobil Corp. A Chevron spokesman said that the spoof ads would not sidetrack their focus on their new strategy.
The activists were tipped off about the upcoming Chevron ad before its release by a blogger. The Yes Men and Rainforest Action Network thought to use the opportunity to raise awareness about pollution, human rights, and climate change.
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