Yesterday the world's largest privately held coal company, Peabody Coal, was hoaxed by Coal Cares, a Yes Men-sponsored website that promised free inhalers for children with asthma from coal plants. As has become typical with these things, the hoax was revealed and the company issued a statement denying any connection to the satirical site.

But in their statement, Peabody noted a groundbreaking statistic: "The World Resources Institute found that for every 10-fold increase in per-capita energy use, individuals live 10 years longer." We need simply to use more energy to increase longevity? Turn up the AC and leave the lights on. Quickly, the World Resources Institute, a venerable environmental think tank, sent us a letter:

"In a press statement today, Peabody Energy falsely attributes a conclusion to the World Resources Institute. The incorrect reference is likely drawn from information found on a blog post by the "World Climate Report," which is not affiliated with WRI.

The press statement asserts that "the World Resources Institute found that for every 10-fold increase in per-capita energy use, individuals live 10 years longer." First, WRI has never made such an assertion and has never done analysis to that effect. Second, this conclusion ignores critical factors related to energy production and human health.

WRI’s long standing support for a global transition to cleaner, low-carbon energy is well-documented. WRI does not support Peabody’s press statement or the related conclusions drawn from this data.

We called Peabody back to ask what they had meant by the made-up reference. They regretted the error but seemed like they wanted the whole thing to go away. They said they wouldn't be issuing a corrective press release. Which makes sense, because their CEO is on the record erroneously citing the WRI for that same fact in a recent issue of Coal News (see item number 1 in this PDF).

The thing is, their fact makes some amount of illogical sense. Collectively, societies that use more energy are more developed and have longer life expectancies. Based on that logic, if you increase computer ownership, individuals live 10 years longer. That's just because rich people live longer, and rich people use more resources. But it certainly doesn't work, as Peabody implies, on the individual level. Personally shoveling coal into a furnace isn't going to help your lifespan one bit.

[Image: Flickr user Cook24V]

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