Commentators said they could
hardly believe BBC World, the BBC's commercially funded international 24/7 news
and information television channel serving 256 million homes in more than 200
countries, would fall for what the Corporation later called an "elaborate
It was only after older and wiser heads within the BBC
heard the interview and realized its full import that they started to question
its veracity, sources said.
Even as it faces Dow Chemical's threat to
launch a formal complaint against it, the BBC promised it was "looking into the
incident to establish the background and how the interview got to air" and would
be reporting back to its Deputy Director-General, Mark Byford.