Apture™
Searching...
Explore Videos Images
Start typing to see suggestions...
Search for ""
Looking for more about enbridge hair?
Click to see more from this site.

Share on
Facebook
2
2
2
2
2
2
2
2
2
Share on
Twitter
Share via
email
Mobile Edition
Photo Store/Gallery Classifieds Auto Travel Jobs
Tuesday, 3/15/2011 4:40 pm
Smithers Interior News - News
TEXT

- 0 Comments
- email
- letter
- print
- follow
- share

# News hoax misleads public on false Enbridge initiative

A screen grab from the MyHairCares website.
Screen capture from www.myhaircares.com
Buy Smithers Interior News Photos Online
Recommend on Facebook
others also read...
Smithers Interior News

- Enbridge heading to Houston for meeting
- Panel asks Enbridge to submit more details on proposed pipeline
- Enbridge offer has sparked interest
- Enbridge offer doesn't sweeten deal for Wet'suwet'en
- Bulkley Lodge still closed to visitors, public's help sought with illness' outbreak

BC North

- Disappointed Enbridge won't attend public forums
- Industry group misleads citizens
- Enbridge info session next Thursday
- Enbridge - Year in Review
- Enbridge says 'not yet' to UNBC's public forums

By Cameron Orr - Smithers Interior News
Published: March 15, 2011 1:00 PM
Updated: March 15, 2011 1:34 PM

A campaign to collect hair from salons to be used to soak up spilled oil is not in fact an Enbridge initiative, the company said Tuesday.

On Tuesday morning, media were circulated a news release that bears an Enbridge Northern Gateway logo and announces a partnership with hair salons for a "MyHairCares" initiative.

The release said the company is soliciting hair from over 1,000 salons to be used to make "super-absorbent oil clean-up booms."

"The formidable Enbridge hair reserve, fashioned into 30,000 4-metre booms, will be stored in numerous warehouses all along the Northern Gateway Pipelines' 1,170-kilometre route," the release continues.

Suspicions on the veracity of the release were put to rest when Enbridge spokesperson Gina Jordan made clear the whole thing was a hoax.

"It is not an Enbridge or Northern Gateway initiative, and Enbridge deplores this cynical attempt to take advantage of public concern about the environment," said Jordan.

She continued, "Instead of working towards an informed understanding of the proposed Northern Gateway Pipeline project, the perpetrators of this unethical campaign have trivialized last year’s tragic event in the Gulf of Mexico, where 11 people perished, for their own selfish purposes in a misguided attack on Enbridge’s reputation."

Countering a claim from a supposed Northern Gateway spokesperson in the hoax release, Jordan said that oil spills are not inevitable, "and while the probability is remote, Enbridge's goal is to be a model of world class safety and environmental standards."

It is not entirely clear who the perpetrator of the hoax is, however Greenpeace co-founder Rex Weyler issued a news statement shortly afterwards denouncing the hair initiative. saying Enbridge should "trim their project not the hair of the nation to make British Columbians feel safer."

Whoever is to blame, Enbridge is mulling their options as to how to proceed next.

"Enbridge will vigorously defend its reputation, and is considering an appropriate legal response to this media campaign attack," said Jordan.

TEXT

- 0 Comments
- email
- letter
- print
- follow
- share

# COMMENTS

COMMENTING ETIQUETTE: To encourage open exchange of ideas in the BCLocalNews.com community, we ask that you follow our guidelines and respect standards. Personal attacks, offensive language and unsubstantiated allegations are not allowed. More on etiquette...
Let's keep comments:

- Civil
- Smart
- On-topic
- Free from profanity

All participants will register for an account. It's simple, takes seconds and will keep the comments free of trolls, cranks, and drive-by commenters.

As a community site, we ask that the community help by using the "Report" button on each comment if they feel a comment has violated these rules. You can also use the 'Like' button on each comment to voice your opinion about that particular comment.

Like Dislike | Community | Disqus Login About Disqus

### Glad you liked it. Would you like to share?

Facebook

Twitter

- Share
- No thanks

Sharing this page …

Thanks! Close

### Add New Comment

### Showing 0 comments

Sort by
Subscribe by email Subscribe by RSS
Real-time updating is enabled. (Pause)
0 new comment was just posted. Show

Trackback URL

## MOST READ STORIES
THIS WEEK | LAST WEEK

### MOST READ IN Smithers Interior News

- Charges pending for assault on police officer
  Smithers Interior News • Mar-10-2011
- Flames destroy Telkwa home
  Smithers Interior News • Mar-07-2011
- Mr. Gay Canada looking for hometown support
  Smithers Interior News • Mar-04-2011
- Fire in Gitanmaax
  Smithers Interior News • Mar-07-2011
- Police beat for Mar. 9
  Smithers Interior News • Mar-08-2011
- Advice on how not to make a moose angry
  Smithers Interior News • Mar-06-2011
- Mountain named for pioneer surveyor
  BC Local News • Mar-10-2011
- Bodies recovered from avalanche site near Smithers
  Smithers Interior News • Feb-27-2011
- Steelhead regulations to stay the same for time being
  Smithers Interior News • Mar-11-2011
- B.C. has history of big earthquakes
  BC Local News • Mar-13-2011

### MOST READ IN BC North

- Terrace RCMP have suspect in weekend party death
  Terrace Standard • Mar-06-2011
- Terrace RCMP officer charged with assault
  Terrace Standard • Mar-07-2011
- Police execute search warrant at party house
  Terrace Standard • Mar-07-2011
- Residents warned of snowfall
  Terrace Standard • Mar-09-2011
- Ski co-op group pushes for lower purchase price
  Terrace Standard • Mar-09-2011
- Man agrees to peace bond as his sentence
  Terrace Standard • Mar-13-2011
- Kitimat remains undefeated in Coy Cup action
  The Northern View • Mar-10-2011
- Charges pending for assault on police officer
  Smithers Interior News • Mar-10-2011
- Harsh winter? Think again
  Terrace Standard • Mar-12-2011
- Mountain named for pioneer surveyor
  BC Local News • Mar-10-2011

### MOST READ IN BC

- Rescuer organizes walk for sled dogs
  Chilliwack Progress • Mar-03-2011
- UPDATED: Pickets loom for VIU profs
  Nanaimo News Bulletin • Mar-09-2011
- Tsunami advisory issued for Island's West Coast
  Alberni Valley News • Mar-11-2011
- Tsunami prompts quick North Island response
  North Island Gazette • Mar-11-2011
- COLUMN: Good journalism provokes thought
  Nanaimo News Bulletin • Mar-11-2011
- Surrey teen arrested in costly prank calls to North Vancouver businesses
  Surrey North Delta Leader • Mar-11-2011
- B.C. has history of big earthquakes
  BC Local News • Mar-13-2011
- Student needs economics lesson
  Nanaimo News Bulletin • Mar-11-2011
- Day won't seek re-election
  Summerland Review • Mar-12-2011
- Updated: Crash on Langley Bypass claims life
  Langley Times • Mar-11-2011

### MOST READ IN Smithers Interior News

- Bodies recovered from avalanche site near Smithers
  Smithers Interior News • Feb-27-2011
- Smithers Curlers' missing booze found
  Smithers Interior News • Mar-03-2011
- Intoxicated man claims drunken run was for Terry Fox
  Smithers Interior News • Feb-28-2011
- Mr. Gay Canada looking for hometown support
  Smithers Interior News • Mar-04-2011
- Be wary of suspicious phone calls
  Smithers Interior News • Mar-01-2011
- Advice on how not to make a moose angry
  Smithers Interior News • Mar-06-2011
- Mischief makers out in force on Saturday in Smithers
  Smithers Interior News • Feb-28-2011
- Building design has some neighbours concerned
  Smithers Interior News • Feb-28-2011
- Smithers native to curl in Brier
  Smithers Interior News • Mar-02-2011

### MOST READ IN BC North

- Terrace RCMP have suspect in weekend party death
  Terrace Standard • Mar-06-2011
- Bodies recovered from avalanche site near Smithers
  Smithers Interior News • Feb-27-2011
- Hospital picketed for abuse
  Terrace Standard • Feb-28-2011
- Contractors' tools stolen
  Terrace Standard • Mar-04-2011
- RCMP inspector leaves with pride, a few regrets
  Terrace Standard • Mar-02-2011
- Terrace RCMP officer charged with assault
  Terrace Standard • Mar-07-2011
- First Nations get port expansion bucks
  Terrace Standard • Mar-06-2011
- Nisga'a ink transmission line deal
  Terrace Standard • Mar-01-2011
- Company takes steps to reopen Kitsault mine
  Terrace Standard • Mar-01-2011
- Man jailed for assault
  Terrace Standard • Feb-27-2011

### MOST READ IN BC

- Abbotsford crash victim had suspended licence
  Abbotsford News • Mar-06-2011
- Terrace RCMP have suspect in weekend party death
  Terrace Standard • Mar-07-2011
- Historic Lorne Hotel in Comox burns early Monday morning
  Comox Valley Record • Mar-01-2011
- Revelstoke resident Evan Donald dies in snowboarding incident
  Revelstoke Times Review • Feb-28-2011
- Accused fake crane inspector worked in Nelson
  Nelson Star • Mar-06-2011
- Lost in a daze: Sports concussion injuries impact health and careers
  Abbotsford News • Mar-04-2011
- Bail hearing for accused murderer moved up
  Salmon Arm Observer • Mar-14-2011
- Salmon Arm realtor facing criminal charges
  Salmon Arm Observer • Feb-23-2011
- Lord Tweedsmuir students demand new Surrey schools
  Cloverdale Reporter • Mar-04-2011

more local news from around BC
© Copyright . All rights reserved.