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YouTube - "MyHairCares" an Enbridge Project
... News & Politics. Tags: enbridge; northern gateway pi...
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Terrace Standard - Enbridge pipeline plan needs more work
Jan 25, 2011... Enbridge has been told it is going to have to produce a lot more. ... 2-3 yrs old, orange with white colouring, long hair. ...
Houston Today - Questions still unanswered for MP
Mar 5, 2011 ... HAIR STYLIST Full time permanent position. ... Enbridge says project has many benefits, totalling over $2 million, for the Houston region ...
Caledonia Courier - Questions still unanswered for MP
Mar 5, 2011... MP, and the president of Enbridge last week didn't sell him on the proposed Northern ... HAIR STYLIST Full time permanent position. ...
Prince George Free Press - Questions still unanswered for MP
Mar 5, 2011... MP, and the president of Enbridge last week didn't sell him on the proposed Northern ... HAIR STYLIST Full time permanent position. ...
Houston Today - AT RANDOM: The hair necessities
Mar 11, 2011 ... Life, at least on the hair frontier, was good for many years. .... Enbridge says project has many benefits, totalling over $2 million, ...
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Greenpeace slams Enbridge's 'hair-raising' campaign
Greenpeace co-founder Rex Weyler is tearing his hair out at the latest PR campaign by Enbridge Inc. to win support for its pipeline to Kitimat. Enbridge announced ...
http://www.leaderpost.com/Greenpe...
Greenpeace slams Enbridge's 'hair-raising' campaign
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Greenpeace slams Enbridge's 'hair-raising' campaign
Mar 15, 2011 ... Leader Post is your online source of news on Regina, Saskatchewan, Canada and around the world. Find the latest breaking news in business, ...
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Greenpeace slams Enbridge's 'hair-raising' campaign
Mar 15, 2011 ... Greenpeace co-founder Rex Weyler is tearing his hair
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Greenpeace slams Enbridge's 'hair-raising' campaign
Mar 15, 2011 ... Edmonton Journal is your online source of news on Edmonton, Alberta, Canada and around the world. Find local stories happening around ...
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Greenpeace co-founder Rex Weyler is tearing his hair out at the latest PR
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CEO offers few answers on oil spill: Enbridge president's ...
Sep 16, 2010 ... Enbridge CEO Patrick Daniel apologetic but offers few details on oil .... Refined motor oil or hair
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# News hoax misleads public on false Enbridge initiative

A screen grab from the MyHairCares website.
Screen capture from www.myhaircares.com
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By Cameron Orr - Smithers Interior News
Published: March 15, 2011 1:34 PM
Updated: March 15, 2011 1:34 PM

A campaign to collect hair from salons to be used to soak up spilled oil is not in fact an Enbridge initiative, the company said Tuesday.

On Tuesday morning, media were circulated a news release that bears an Enbridge Northern Gateway logo and announces a partnership with hair salons for a "MyHairCares" initiative.

The release said the company is soliciting hair from over 1,000 salons to be used to make "super-absorbent oil clean-up booms."

"The formidable Enbridge hair reserve, fashioned into 30,000 4-metre booms, will be stored in numerous warehouses all along the Northern Gateway Pipelines' 1,170-kilometre route," the release continues.

Suspicions on the veracity of the release were put to rest when Enbridge spokesperson Gina Jordan made clear the whole thing was a hoax.

"It is not an Enbridge or Northern Gateway initiative, and Enbridge deplores this cynical attempt to take advantage of public concern about the environment," said Jordan.

She continued, "Instead of working towards an informed understanding of the proposed Northern Gateway Pipeline project, the perpetrators of this unethical campaign have trivialized last year’s tragic event in the Gulf of Mexico, where 11 people perished, for their own selfish purposes in a misguided attack on Enbridge’s reputation."

Countering a claim from a supposed Northern Gateway spokesperson in the hoax release, Jordan said that oil spills are not inevitable, "and while the probability is remote, Enbridge's goal is to be a model of world class safety and environmental standards."

It is not entirely clear who the perpetrator of the hoax is, however Greenpeace co-founder Rex Weyler issued a news statement shortly afterwards denouncing the hair initiative. saying Enbridge should "trim their project not the hair of the nation to make British Columbians feel safer."

Whoever is to blame, Enbridge is mulling their options as to how to proceed next.

"Enbridge will vigorously defend its reputation, and is considering an appropriate legal response to this media campaign attack," said Jordan.

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