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alonovo.com:The New Economy is Here..
..and this time you're in charge.
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October, 2007
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On November 16th and 17th our friends at
Rainforest Action Network (ran.org) are
asking anyone and everyone concerned with
stopping the US coal rush to join them in
taking the message to Wall Street.
We join with RAN in seeking 21st century
comprehensive solutions to our energy needs
such as solar and wind-based generation
coupled with personal and corporate
conservation.
We know that coal and
oil-based energy lead to Global Warming,
environmental damage and respiratory
illnesses. The next time an industry "expert"
talks about the cheap benefits of coal
energy, lets remember to ask them if they
have factored the health impact to the
community into the costs. We're betting they
haven't.
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Our friends at the Breast
Cancer Fund told us that they have
partnered with LUNA on an important campaign
to raise awareness about cancer,
environmental, nutritional and chemical
awareness. Pure
Prevention is a campaign to educate
women about the environmental causes of
breast cancer and empower them to act, ask
and live to reduce their risk of the disease.
Because only 1 in 10 women who have breast
cancer have a genetic history of the disease,
what women put on and in their bodies can
make a difference. By learning the facts, we
can make smart choices about the products we
use every day.
The campaign offers women easy, everyday
actions they can take to reduce their risk:
Create a Healthy Home, Eat Smart, Choose Safe
Cosmetics, Get Outside and other sections of
the web site help inform and spread the word.
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Through their survey research, they learned that
very few women are aware that as many as half
of all breast cancers occur in women who have
no known risk factors. With over 200,000
American women to be diagnosed with breast
cancer this year, it is crucial to expand the
conversation about prevention.
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Our friends at Grist have published a quirky,
humorous, entertaining, and sometimes
irreverent read. We all have our morning
routines, whether it's making coffee, walking
the dog, feeding the kids, a shower and a
shave, the office commute, or some
combination thereof. And at each of these
morning moments-in fact, at any given time
throughout the day-we're making choices. What
to eat, what to wear, how to dispose of
diapers, how to travel from point A to point
B, where to have a post-work cocktail, and
on, and on-this compact and resourceful
handbook takes a look at how to simplify and
"green" our daily choices, from the moment we
get up in the morning, until we finally lay
our heads down at night.
Grist magazine's news about green issues and
sustainable living is far from predictable. A
self-proclaimed "beacon in the smog," it
provides some of the most refreshing and
knowledgeable voices on how to live wisely
and promote a healthy world. Consider this
guide an off-line beacon, bringing Grist's
edgy authority, impeccable research, and
planetary cheerleading to a broader audience.
Grist was one of the first media enterprises
to cover us at our launch so when they write
a book -we take notice!
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We've heard that Stephen Colbert's book "I AM
AMERICA (AND SO CAN YOU!)" is not only a good
read, but also may repel bears. While this
has just been a rumor, thus far in our own
alonovo.com experiments, we have not found a
bear inside or near any of our local
bookstores.
Stephen Colbert was The Daily Shows
longest-running and most diverse
correspondent. In addition to his role as
Senior Political Correspondent he was one of
the hosts of Even Stephven, a
point-counterpoint assault featuring
co-correspondent Steve Carell, and the host
of This Week in God, in which he reported on
all things theological with the assistance of
the God Machine. His personality, insight and
overall rightness could only lead to The
Colbert Report, a half-hour nightly platform
for him to give his take on the issues of the
day, and, more importantly, to tell you why
everyone elses take is just plain wrong.
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We can save you hundreds of hours each year,
which you can then spend with family,
friends, volunteering in the community,
reading, studying (just in time for back to
school) and being active in your community.
How can we do this you ask? Instead of going
to the closet each day trying to figure out
what to wear, you can be fashionable, help an
important mission (ours!) and help us get the
word out. Don't be confused by choices,
proudly wear your alonovo tshirt everyday! As
winter approaches, may we suggest a layered
look? Yes, buy several shirts and wear them
all at the same time for warmth!
Also, we will soon be announcing a monthly
contest in which we will pay cold, hard cash
(well, a check anyway) for a picture of you
wearing your alonovo shirt in a notable place
or with notable personalities. Kresge
Auditorium at MIT? Bring it on we say.
Stephen Colbert and your appearance on the
Colbert Report? Bravo we say. A group photo
in front of ExxonMobil, Wal*Mart or
Halliburton? Neato. From campuses at NYU,
Boston College, Princeton, Yale, Harvard,
Duke, to University of Texas, Texas A&M to
UCLA, UC Berkeley and Stanford -you can be a
part of our alonovo
everywhere campaign.
Note that we strongly recommend the Union Made or
Organic shirts.
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Please help us grow -forward our
newsletter to a friends, family and peers
...
We don't have a big advertising budget, and
even if
we could afford a large-scale advertising
campaign,
we'd rather grow through our revenue sharing
program with wonderful organizations such as
Doctors Without Borders, Habitat for
Humanity, United For a Fair Economy, Global
Exchange, the National Military Family
Association and other great causes.
As more people visit and use alonovo.com
we will have additional money for new trusted
corporate behavior information, vital
improvements to the shopping experience, new
social networking and community interaction
software and other important features we know
we must provide to grow and have a meaningful
social values economic impact in America and
the world.
Help us by telling everyone
-Oprah, Bono,
Leonardo, Wyclef ... everyone!
ps. Happy Birthday to Cecile, Osiris, John,
Albert, Jeanne and Maisha!
-the alonovo.com team and alumni --Suzanne, Bob, Joey, Ethan, Lewis, Matt, Martina, Dorinda, Hooman, Nadeen, John and George
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