July 19, 2007
Andy Bichlbaum, Cultural Activist
Reading about the The Yes Men's
activist exploits is kind of like reading about live action forum
trolling. Their acts of identity correction, where they make
outrageous, hilarious, and satirical claims while posing as
spokespeople for companies such as ExxonMobil and Haliburton, have been
covered by news agencies around the world and have helped expose the
ludicrous behavior of corporations to the general public. Gothamist
talked with Andy Bichlbaum, one of the leading members of The Yes Men
to discuss one of their latest pranks- Vivoleum, which involved candles
made of human flesh, a dead janitor, and a possible solution to the
world's oil crisis.
What was the inspiration for Vivoleum ?
We had done an action about six months before in which we went to a
conference on Gulf Coast Re-construction and presented, as Haliburton,
a solution to fighting climate change, which was the SurvivaBalls ,
a suit that could protect corporate CEO's in any climate calamity
whatsoever. We got a couple of audience members to put on this big
round ball, which you can see pictures of on the website. It's this six
foot round orb with these little grubby arms in front of them and you
can see their faces sticking out of the front. We showed videos of
these balls falling out of a building, swimming through floods,
bounding through the Arctic, and being blown about by hurricanes. We
thought this will really get a reaction and people will see how wrong
and absurd of an idea it is that millions of people could be dieing in
these horrible climate catastrophes and here's Halliburton saying,
"CEO's can survive and here's how," but nobody did react badly. People
just applauded and asked questions about whether these things would
work against terrorism.
When we decided to do the Exxon thing we decided to do it in such a way
that the audience couldn't possibly misunderstand. They'd have to
viscerally see what we were talking about. So we brought these candles
supposedly made of human flesh, showed a video that made it clear that
they were made of human flesh, and talked about the billions of people
who would die of climate change and how we'd have to use them as fuel.
It was basically to lay it out very clearly so the audience would have
to understand, and they did.
What, in your opinion, are some of the most surprising audience reactions that you've gotten?
There were three questions about the SurvivaBall. There was the one
about terrorism, the next one was a technical question from someone who
knew a bit about engineering and asked, "How are you going to get all
these mechanical things in there and still have it bounce? You're going
to have to build a tremendous amount of flexibility into the outer
shell if you're going to build all of these weapons." That was pretty
strange because the issue wasn't how we were going to make it work but
whether if it should exist at all. The third question was how much it
would cost.
Has anyone from the audience ever changed their political views after seeing one of your presentations?
No, but that's not really our objective. We did do it originally for
that reason. We wanted people to see what was wrong and we still have
that hope that these lectures will inspire people to give up their
ways, but what we end up using these lectures for is to show people
that this is a grave situation where there are all of these foot
soldiers in this massive corporate system who are just happy to accept
any orders that come their way. We'd like to be able to inspire people
and that people in the audience look at what we do and think twice
about it, but that hasn't happened yet.
Was there ever a time when you were attempting a prank and a wrench was thrown into the works?
Oh, yeah, it's happened a bunch of times. Once, in Finland, we showed
up an hour late because we got the time zone wrong. We thought that all
of Europe was on the same time zone. That was embarrassing, but they
were very polite and rescheduled our event. Once an entire conference
was canceled, so we had scheduled our own special instead. Once we went
to speak in front of a group called The International Web Police. That
time we threw the wrench into our own works by even going. The wrench
in the works there was that they threw us out. Physically. We always
expect to be thrown physically out. That would be the normal thing, but
things usually go as we plan them, so that's actually the main wrench-
that these audiences of incredibly smart people are just fine with the
policies that we present. That's a major wrench in the works of the
entire world, that the real policies of these companies and
organizations are not opposed by enough people.
Which of the user generated pranks submitted to your site, which did you enjoy most?
The chairman of GM was speaking at a giant auto show in LA, making
vacant statements about green cars and the company having a policy of
energy efficiency, despite the facts being quite different. These
people went up and congratulating the chairman of general motors for
his forward looking and green policies in front of hundreds of people
and journalists. They brought up a massive certificate for him to sign
that was basically a contract that, if signed, would guarantee that GM
would become the Greenest and most energy efficient car company in the
world, as they had pledged to do. All the had to do was sign it and it
would guarantee it would happen, but, of course, he refused and they
were ushered off the stage. It got tremendous press and was a real coup. That was about a year ago.
Please share a strange "Only in New York" moment.
Mike [Bonanno] here, who's in the car with me, was crossing the
Williamsburg Bridge on the scaffolding. I guess the door was unlocked;
he climbed to the top to this little house, and sat there. He watched a
girl walk around on the roof, no problem. Just somebody walking around
on the roof. It's not an only in New York moment, but it happened in
New York.
Which New Yorker do you most admire?
Bill Moyers. He's great and done a lot of great work. A lot of
fantastic journalism and opened some real holes through which we could
see reality. Woody Allen, he's really funny. Abbie Hoffman. Emma
Goldman. Dorothy Day
Given the opportunity, how would you change New York?
Get rid of the damn cars. Close it off to cars and establish a train
system or a public bicycle system where you can rent bikes for cheap
during the day. It would dramatically improve not only the city but the
health of all the people coming in and already in the city. Make all
the museums free like it was 30 years ago. Make it so that all the
schools are funded to the same tune so that the neighborhood your in
doesn't affect the quality of the teacher you'll get. And increase the
salaries of those teachers. And make adequate healthcare available to
everybody.
Under what conditions have you thought of leaving New York?
Good conditions. A little party with flowers, champagne, and balloons
going off into the sky would be a nice send off. A little circle of
friends saying, "Goodbye. It was nice to have you."
What do you consider a perfect day of recreation in New York?
Critical Mass
is the best entertainment there is. I've been on two or three of them
here and it's just incredible. You're riding along with thousands of
other bicyclists. You take over the streets. You see the city for the
first time. It's tremendously empowering and kind of indescribable
Andy will be appearing with Billionaires for Bush founder Andrew Boyd at the Bluestockings Book Store at 172 Allen St. on Thursday, July 19th at 7 PM for a screening of short films documenting various political shenanigans, including his own. Suggested donation of 5 to 10 dollars.



