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Shell: Tomorrow Is Yesterday, Accelerated, and You Can't Afford to Visit Pristine Wilderness Anyway

by Abby Zimet

Pity the guy at Shell who came up with the idea for their Arctic Ready ad campaign, in which "Arctic-enthused drivers" are asked to add their own slogans to images of nature in order to show "how Arctic energy production will transform the world." Apparently, he's never heard of trolling.

"Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication."


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