Greenpeace, the Yes Lab, and members of the Occupy movement claim responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program. Read more about the #ShellFAIL.
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In the spotlight:
For the past few months we’ve been working with the Yes Lab to design an entirely positive, enthusiastic campaign for Arctic drilling. We’re using Shell’s actual advertising slogan – Let’s Go – to tell it like it really is. Read blog post
The past 10 days have seen a growing chorus of protests aimed at KFC’s destructive packaging while the company has remained totally silent over what action it will take to cut the infamous Asia Pulp and Paper (APP) out of its supply chain. Read blog post
Earlier this week students took to the streets in Washington, D.C., determined to make a difference in the fight to protect the world’s whales. With images of illegal commercial whaling fresh in our minds after learning about their plight, we wrote letters to embassies urging their countries to support whale sanctuaries at the International Whaling Commission (IWC). Read blog post
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