The
problem, though, was that top corporate executives weren't keen on
heeding the dire message their simulation bore out, so in a dramatic
move, McDonald's Interactive announced it would be breaking off its
ties with its parent and use its organization to help foster "ethical
consumerism."
All in all a heartening tale of responsible practices, with just one
hitch: all signs point to the entire speech, organization, and speaker
being phony. Shortly after the contents of the speech and slides went
online, red flags were quickly raised and further details rooted out.
The speaker, Andrew Shimery-Wolf, seems to have emerged from nowhere,
along with McDonald's Interactive as a whole, whose website has been
active for just a few short months, and commenters
on WaterCoolerGames have noted that simulation graphics from his
presentation have been culled from various educational sources.
As others have pointed out, the speech has all the hallmarks, if not of La Molleindustria, creators of the recent McDonalds Videogame,
then of the wider culture-jamming antics of a group like the Yes Men,
and sure enough one WaterCooler commenter has reportedly received a
response from McDonald's Interactive bearing the header of rtmark.com, a similarly founded long-time corporate activism group.
If the allegation bears out, it wouldn't be the first time rtmark
has used its influence in the games sphere -- former Maxis employee
Jacques Servin, now half of the Yes Men duo, used his position as
SimCopter programmer to include an infamous easter egg
that on certain dates would turn all of the sim-city's inhabitants into
amorous "muscle studs" preoccupied only with kissing one other, as a
reaction to both his working conditions and the "bimbo" moniker given
to the game's female sims. Servin was fired for the prank after a
controversy arose, but later admitted he received $5,000 from rtmark for his part in the prank.