McDonald's Interactive Says McDonald's Corporate Policies Lead The Planet To Ruin

If this is real, there's a revolution afoot. McDonald's Interactive stated at the International Serious Games Event in England that it is leaving the parent company. "We can no longer stand by while McDonald's corporate policies help lead the planet to ruin." More below the fold.

From the McDonald's Interactive website:

"We began developing a simulation of the fast-food industry, for use by managers in developing market strategies." said Division CTO Sam Grossman. "When we added a climate simulation module, it showed those strategies helping lead to global calamity."

"Management doesn't seem to care, and we can't sit back and fiddle while Rome burns, so our team has decided to break away from McDonald's and do something about it," said Grossman.

The org wants to mobilize a lot of people for serious policy change. Dan Licari, who organized the International Serious Games Event, says "No matter what the government thinks they want to do, they have to act," and the co-director of what was formerly McDonald's Interactive says "Scientists believe that to avoid ever-more-likely calamity, we must reduce our emissions by 70% very quickly," and "helping to generate revolt is the only responsible choice..."

He characterized ordinary CSR efforts as "trivial improvements to a sinking ship, serving only to reassure passengers" and singled out British Petroleum's CSR campaign in particular as just a "slightly more polite form of world annihilation."

More at the above link about what's going on with all the players, and who to contact to become part of this global effort.

Don't think this is...

...real, but it sure is funny!

Not yet rated.

That's why I led the article with "if this is real..."

because it seems too absurd and bold to be real. Yet it could be that these guys are monkeywrenchers of the highest order, and have just pulled a fat one!

"If not here, where? If not now, when?"

Yes Men or copycat venture?

This seems reminiscent of Yes Men undertakings. Along such lines, were you aware of Halliburton's extensive efforts to provide a solution for global warming?

These guys are the real deal

These are serious business scholars who have introduced "games" of various sorts to the world through business models. These are the leading edge of the leading edge. I'll be doing an extensive piece crunching what they're about in the next week. This is no joke, but a statement of those who create business models for megacorporations, from the military down. Oh yeah. If humanity doesn't start to deal with global warming, something I've been beating the drum on for a loooooooooong time, we are collectively screwed in the short term.

"If not here, where? If not now, when?"

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