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UK Serious Games Conference Pranked by Anti-McDonalds Activists

The Yes Men strike again!

From Gamasutra, via boing-boing:

According to online reports, the UK-based International Serious Games Event, which deals with games for educational, corporate training, and other uses, this week hosted its conference in Birmingham, England, complete with a session by Andrew Shimery-Wolf, Strategic Comm. Mgr at fast food giant McDonald’s, on “McChange: Serious Games from Training to Corporate Social Responsibility.”

Shimery-Wolf claims to be part of an organization named McDonald’s Interactive, which has apparently announced that it “is striking out on its own from parent company McDonald’s.” “We can no longer stand by while McDonald’s corporate policies help lead the planet to ruin,” said Andrew Shimery-Wolf, co-director of the former Interactive Division.

However, as is clear by the apparent text of Shimery-Wolf’s speech at the legitimate International Serious Games Event, someone has been hoaxed - the speech claims that McDonald’s has run an elaborate ’serious game’ to help work out the future of its business.


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