Marketplace: Friday, January 16, 2004

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A look at today's markets (closing numbers)
DOW 46.66 (0.44%) ; NASDAQ 31.38 (1.49%); S&P 500 7.78 (0.69%)

Newscast The country's lost nearly three million manufacturing jobs in the past three-and-a-half years. Commerce Secretary Donald Evans headed to the Rust Belt today to announce that the Bush Administration has reversed course and decided to continue the Manufacturing Extension Partnership, which it had slated for elimination. A cold week in the Midwest and the Northeast means a good week for speculators who bet on high energy prices. It pays to have a good weather forecaster. Amazing how powerful a lone mad cow can be. Tucked away in the Senate Appropriations Bill is a provision that would delay for two years a mandate for "country of origin" labels on meat and produce. Food retailers and meat producers are ready to participate in such a program – as long as their participation isn't mandatory. Listen to all newscast items

Features Music Bridge: Thank God It's Friday - R. Kelly Support Marketplace: Purchase this music from Public Radio MusicSource The stock market and campaign cash: Wall Street is not one way Where has Wall Street put its campaign cash so far this presidential election season? The answer is everywhere! The Street's campaign contributions – or should we call them "political investments" – are almost evenly divided between Democrats and Republicans. This practice gives new meaning to the term "hedge-fund." Reporter: Bob Moon

Week on Wall Street A big week on Wall Street has come to an end, and Dallas stockbroker David Johnson is chomping at the bit. Host Cheryl Glaser checks in for weekly Wall Street roundup. Web resource: Want to drop David Johnson a line? E-mail him at djohnson@marketplace.org.

Cheryl Glaser talks with co-stars Andy Bichlbaum and Mike Bonanno of the documentary, "The Yes Men" It's that busy time of year again in Park City, Utah, when movie execs converge and try to pick from over 230 films being screened at the Sundance Film Festival. This year, the hot tickets are to the documentaries. One such production is "The Yes Men" which follows two anti-corporate activists as they masquerade as World Trade Organization representatives at conferences around the world. Q+A: Host Cheryl Glaser talks with co-stars Andy Bichlbaum and Mike Bonanno Marketplace resource: Listen to the full interview with Andy Bichlbaum and Mike Bonanno Web resources www.TheYesMen.org: Movie Web site www.sundance.org: More information about "The Yes Men" at the Sundance Film Festival Web Site Music Bridge: Devil Inside - INXS Support Marketplace: Purchase this music from Public Radio MusicSource

Baby boomers: An unwieldy market for advertisers That powerful generation of people born between 1946 and 1960 include the likes of Howard Stern and Rush Limbaugh, who both celebrated birthdays this week. How do advertisers market to such a wide spectrum of consumers? Commentator and marketing expert Adam Hanft says one thing they all have in common is boredom. Commentator: Adam Hanft

Coming up on Marketplace... Host David Brown talks with Clayborne Carson about the economic vision of Dr. Martin Luther King.