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Rebecca J. Rosen

Rebecca J. Rosen - Rebecca J. Rosen is an associate editor at The Atlantic. She was previously an associate editor at The Wilson Quarterly, where she spearheaded the magazine's In Essence section.

Apple Yanks App Depicting the Dark Side of Your iPhone

By Rebecca J. Rosen
Sep 13 2011, 3:27 PM ET Comment

A game illustrating the mining, child labor, and waste associated with electronic devices is deemed too crude for Apple's App Store
phonestorybig2.jpg
Early today Paolo Pedercini, the game designer behind @molleindustria, tweeted that his app, Phone Story, was available in the Apple App Store. Only a few hours later, the app was pulled from the store. Apple said that it was in violation of four guidelines, including one that prohibits the depiction of violence against or abuse of children and another that bans "excessively objectionable or crude content."

What kind of violence did Phone Story depict? What was this excessively crude content?

Phone Story showed in little cartoons child laborers working to mine coltran, a rare mineral found in most electronic devices, and workers committing suicide at what a viewer would presume to be an iPhone factory in China. Pedercini's app was a multimedia expose about "the dark side of your favorite phone" -- everything from labor conditions to the toxicity posed by unregulated electronic waste once gadgets are discarded.

In other words, Apple will allow these tragedies in its supply chain -- in reality, that is -- but not virtually, on the screen on your phone.

Pedercini tartly suggests on his website that he is now considering creating a version of the app that depicts child labor in a non-crude and non-objectionable way.

UPDATE 4:29 pm: Apple, responding to a request for comment, says that, "We removed the app because it violated our developer guidelines."

Image: Molleindustria.


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  • I was lucky enough to snag "Phone Story" this morning before it was unceremoniously yanked – it is a concise little polemical piece. Kudos to Molleindustria for getting this out into the world, I think the banning will work well in promoting this venture within sympathetic/appropriate circles. Folks interested in learning more about the Coltan black/grey market should track down Frank Piasecki Poulsen's documentary "Blood in the Mobile".
  • So can I expect you to stop using your mobile phone(s)?
  • It is not an either/or issue. I would like to see mobile providers use their considerable influence and try to push for some industry recognized standards for labour and ethics in the countries where minerals are extracted from. Apple is not the only culprit here – it is an industry wide problem. For example, Piasecki's documentary shows how Nokia is unable to even articulate their stance on child labour/fair practice in DCR (despite that companies depiction of themselves as a socially conscious corporation). Industries take a long time to change their practices and regulate towards fair(er) practice – but IMO, they shouldn't drag their heels in doing so (especially if they have branded themselves as 'visionary' and/or 'green' – as is the case with Apple). Personally, I'd like to live in a world where the words 'ethics' and 'supply chain' can be uttered in the same sentence.
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