Marketing News & Strategy The Shell Oil Hoax: Is Your Brand Next? Beware: Tools to Create a Faux Ad Campaign Are Cheap and Easy to Use By Jonathan Salem Baskin. Published on June 18, 2012. READ THIS NEXT Alphabet, Google's parent, tops expectations on strength in ads and e-commerce To Continue Reading... This exclusive content is only available to subscribers. Please subscribe for access. Subscribe Today In this article: Marketing News & Strategy Jonathan Salem Baskin Jonathan Salem Baskin is managing director of Consensiv, a reputation consultancy, and author of "The End of Anonymity" (coming in 2014). Follow View all articles by this author Most Popular Hertz strikes major deal with Tesla that includes Tom Brady ads 'Human-machine hybrid' agency promises faster, effective creative ideas Katy Perry stars in Gap’s holiday campaign
