Yes, Shell Is Changing Its Name to She’ll for Women’s Day (But Only at 1 Station)

Move sparked mockery on Twitter and even accusations of a hoax

By Mónica Marie Zorrilla

|

March 6, 2020

One Shell station in San Dimas, Calif., will feature the She'll logo on Sunday.

Wunderman Thompson

By Mónica Marie Zorrilla

|

March 6, 2020

Shell is giving itself a temporary name change for International Women’s Day, a move that—while part of a larger effort to highlight women in leadership at the company—has been mocked and criticized by many in social media today for seeming insincere.

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