The justice cup
Justice Cup Signals Company’s Progressive Leadership in Support of BIPOC Customers
What is the
As a symbol of Starbucks’ progressive leadership, we are introducing the Justice Cup—a hot cup that lets customers declare their support for innovation, sustainability, and equality. The Justice Cup is the first initiative of the newly created Starbucks Cares, an internal division tasked with centralizing the company’s efforts to advance diversity, equity and inclusion.
New Pricing on
People of color are disproportionately affected by lactose intolerance. To eradicate dietary racism in all Starbucks stores, we’re removing the additional charge formerly placed on all non-dairy milks. This charge will be placed on beverages ordered with dairy milk to offset the cost of dairy’s environmental impact.