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December 9, 2021 \u2022 3 min read<\/p>\n
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Justice Cup signals company\u2019s progressive leadership in support of BIPOC customers<\/p>\n
For fifty years, Starbucks Corporation (NASDAQ: SBUX) has valued inclusivity and justice as much as it values the quality of its coffee. That’s why, starting January 1, 2022, Starbucks will end the upcharge for plant-based milk and instead add a charge for dairy-based beverages. <\/p>\n
Starbucks\u2019 initiative to eradicate dietary racism reflects the fact that a startling 65% of the world\u2019s population cannot digest dairy\u2014a condition known as lactose intolerance. Lactose intolerance disproportionately affects Black, Indigenous, and People of Color (BIPOC) communities. Symptoms can be severe and include intense stomach pain, diarrhea, gas, bloat, nausea, and other gastrointestinal distress.<\/p>\n
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\u201cStarbucks is taking the initiative to apologize for having perpetuated deeply rooted systemic inequalities in our pricing of plant-based milk, and we commit to offering a more equitable experience for the global majority, which suffers from lactose intolerance,\u201d said Blaine Stevenson, Starbucks’ equality innovations director. \u201cPlacing the burden of non-dairy upcharges on our BIPOC customers has amounted to inadvertent dietary racism, and as a corporate leader it\u2019s incumbent on us to make a switch for good.\u201d <\/p>\n
As a symbol of Starbucks\u2019 progressive leadership, it is introducing the Justice Cup\u2014a hot cup that lets customers declare their support for innovation, sustainability, and equality. The Justice Cup is the first initiative of the newly created Starbucks Cares, an internal division tasked with centralizing the company\u2019s efforts to advance diversity, equity and inclusion. The Justice Cup is available at participating Starbucks stores in the U.S. and Canada.<\/p>\n
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Starbucks has a history of seriously considering the advancement of racial equity. In 2015, our Race Together campaign sparked a national dialogue at a time of increasing unrest in cities across America. In 2020, we reversed our stance on allowing our store partners to show their support for Black Lives Matter and provided more than 250,000 shirts with a message of solidarity. And, the new Starbucks Community Resilience Fund plans to invest $100 million in community development projects in BIPOC neighborhoods nationwide by 2025. <\/p>\n
Encouraging customers to try non-dairy options at a fair price\u2014and implementing an added charge on dairy\u2014moves Starbucks closer to its goal of cutting carbon, water, and waste footprints in half by 2030. By relieving some of the pressures placed on the earth by the resource-intensive dairy industry, Starbucks is taking strong steps toward becoming a resource-positive company that takes less and gives more to the planet in every aspect of its business. <\/p>\n
Starbucks\u2019 new milk pricing will go into effect across all U.S. and Canada Starbucks locations on January 1, 2022, and will roll out in international markets in the future. <\/p>\n
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wordpress-486419-2325757.cloudwaysapps.com\/wp-content\/uploads\/2021\/12\/Media-Assets.jpg” title_text=”Media Assets” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.12.1″ _module_preset=”default” custom_css_main_element=”text-align: center;” global_colors_info=”{}”]Download Images<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.12.1″ _module_preset=”default” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” width=”90%” max_width=”1280px” custom_css_before=”content:”;||width: 100%;||height: 1px;||background: black;||position: absolute;||top: 65px;||left: 0;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wordpress-486419-2325757.cloudwaysapps.com\/wp-content\/uploads\/2021\/11\/sb-logo.png” title_text=”sb-logo” align=”center” _builder_version=”4.12.1″ _module_preset=”default” max_width=”80px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”2″ menu_style=”centered” active_link_color=”#1e3732″ disabled_on=”on|on|off” module_class=”footer-menu” _builder_version=”4.12.1″ _module_preset=”default” menu_font=”Open Sans|600||on|||||” menu_text_color=”#1e3732″ menu_font_size=”19px” menu_letter_spacing=”2px” global_colors_info=”{}”][\/et_pb_menu][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”18px” _builder_version=”4.12.1″ _module_preset=”default” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”20px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”\/press-release” _builder_version=”4.12.1″ _module_preset=”default” background_color=”#000000″ background_enable_color=”on” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”\/press-release” _builder_version=”4.12.1″ _module_preset=”default” background_color=”#000000″ background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”\/press-release” _builder_version=”4.12.1″ _module_preset=”default” background_color=”#000000″ background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.12.1″ _module_preset=”default” width=”90%” max_width=”1280px” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.12.1″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#1e3832″ text_font_size=”12px” header_font=”Open Sans|700||on|||||” header_text_color=”#1e3832″ header_font_size=”50px” header_letter_spacing=”2px” text_orientation=”center” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n This site is not affiliated with nor endorsed by Starbucks.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Starbucks Reverses Years of Dietary Racism by Ending Upcharge on Plant-Based Milk December 9, 2021 \u2022 3 min readJustice Cup signals company\u2019s progressive leadership in support of BIPOC customers For fifty years, Starbucks Corporation (NASDAQ: SBUX) has valued inclusivity and justice as much as it values the quality of its coffee. 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