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Cast & Credits
Shadow Distribution presents a film written and directed by Andy Bichlbaum and Mike Bonnano. Running time: 96 minutes. No MPAA rating.
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by Roger Ebert
The
Yes Men are a New York political action cooperative specializing in
hoaxes that embarrass corporations by dramatizing their evils and
excesses. They put up phony Web sites, print fake business cards and
pose as representatives from the companies that are their targets. It's
amazing what they get away with. Maybe not so amazing, if you study the
faces in some of their audiences. These are people so accustomed to
sitting through corporate twaddle that they fail to question the most
preposterous presentations.
Consider the "SurvivaBall." This is
a fake survival suit, built by the Yes Men but presented as a new
product from Halliburton. This is an inflated padded globe completely
containing a human body, and round as a beach ball. Obviously, if you
fell over, you'd have no way to stop yourself from rolling, or be able
to stand up on your own. There's a closable face opening, air filters,
little extendable gloves and a port that, unless I miss my guess, is
intended for extra-suit urination. It comes with the big red
Halliburton trademark.
In
the post-9/11 paranoia, the Yes Men seriously pitch this invention at a
conference for the security industry. Study the faces in the audience.
No one is laughing. People look bored or perhaps mildly curious. There
isn't a look of incredulity in the room. The few questions are
desultory. Not a single security "expert" seems to suspect a hoax.
Experts
in the news business are no more suspicious. The Yes Men faked a BBC
interview during which a "spokesman for Dow Chemical" announced a
multibillion-dollar payment to the victims of a notorious 1985
explosion at a Union Carbide insecticide factory in Bhopal, India, that
killed 8,000, injured many more and spread poisons that cause birth
defects to this day.
Think of that. Twice as many dead as on
9/11, we know exactly who did it and Dow (which absorbed Union Carbide)
has never paid a dime of reparation. At the news it was finally
settling the suit, Dow Chemical's stock price plunged on Wall Street:
Things like this could cost money. The Yes Men were unmasked as the
hoaxers.
They were also behind a stunt that made the news
recently: staging a phony press conference at the National Press Club
in Washington, announcing the U.S. Chamber of Commerce was reversing
its stand on global warming. Some news organizations double-checked
this, but not Fox News, which repeated the story all day.
Another hoax, inspiring the question: Why does
the U.S. Chamber of Commerce resist the theory of global warming? What
is the USCC, anyway? Is it supported by the dues of countless merchants
on Main Street, or is it a front financed by energy companies? Only a
month ago, Exelon, the largest U.S. electric utility, announced it
would no longer pay dues to support the USCC right-wing agenda.
The
Yes Men are represented in this documentary by Andy Bichlbaum and Mike
Bonnano. You may have seen them on TV -- as themselves, or as
"corporate spokesmen." It's remarkable no one recognizes them. They
don't wear beards or dark glasses. They are disguised, in fact, in a
way that makes them above suspicion: Why, they look and talk exactly
like middle-aged white men in conservative business suits.
The film is entertaining in its own right, and thought-provoking. Why don't
more people quickly see through their hoaxes? A photo of Bichlbaum and
Bonnano with the SurvivaBall appears with this review. Would you
believe in such a product? As head of security for your corporation,
would you invest in it? It is surprising we don't look outside and see,
coming down the street, a parade of emperors without any clothes.









