New Green Claims Code Published

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Greenwashing is high on the agenda for organisations and campaigners keen to stop companies making false claims about their eco-credentials. Discover how the CMA and Two Sides are tackling this costly business tactic.

The COP26 conference in Glasgow has highlighted many things about the climate emergency, not least the lack of time the planet has before it reaches the environmental point of no return. But one aspect of tackling climate change that’s been brought to the attention of the wider public is Greenwashing – the act of companies making promises to help the environment while continuing to harm it.

The ease with which companies can make uncontested claims about their green credentials was highlighted by an entirely fake private jet company being accepted as an official member of two different UN carbon reduction initiatives that also included Heathrow and BAE Systems.

Created by activists The Yes Men, the fake company, Yasava, claimed to be based in Switzerland with aircraft that produced oxygen rather than carbon dioxide, resulting in “a sub-zero CO2 carbon footprint, effectively contributing to pro-active reversal of atmospheric greenhouse gas effects.”

Alan Bell of protest group Glasgow Calls out Polluters told the Scottish newspaper The National: “Finding out that Yasava was created by The Yes Men actually made sense because this bespoke private jet interiors company was clearly too preposterous to be real. But yet this fantastical company seems fit to pass the ‘science-based’ verification processes of these two net-zero initiatives without any serious due diligence or obvious questions asked.”

The Green Claims Code

Given the focus on the climate and the negative business effects of not having a stringent set of environmental values, it’s clear that most companies will need to clean up their act when it comes to their effect on the environment. The problem comes when these companies stretch the truth and make claims they have no intention of sticking to.

A step in the right direction is the new Green Claims Code by the Competition and Markets Authority (CMA). The ‘Green Claims Code’ aims to help businesses understand how to communicate their green credentials while reducing the risk of misleading consumers through marketing and advertising.

The guidance sets out six key principles designed to help businesses comply with the law. Those principles are:

  • Claims must be truthful and accurate.
  • Claims must be clear and unambiguous.
  • Claims must not omit or hide important relevant information.
  • Comparisons must be fair and meaningful.
  • Claims must consider the full life cycle of the product or service.
  • Claims must be substantiated.

“More people than ever are considering the environmental impact of a product before parting with their hard-earned money,” said Andrea Coscelli, Chief Executive of the CMA. “We’re concerned that too many businesses are falsely taking credit for being green, while genuinely eco-friendly firms don’t get the recognition they deserve. The Green Claims Code has been written for all businesses – from fashion giants and supermarket chains to local shops. Any business that fails to comply with the law risks damaging its reputation with customers and could face action from the CMA.”

The Two Sides Anti-Greenwashing Campaign

While the official guidance from the CMA is welcomed, alongside its promise to take action against transgressors, Two Sides has been challenging companies and brands that have used misleading environmental claims since 2010. Our Anti-Greenwashing Campaign has been identifying instances of Greenwashing and engaging with the companies guilty of using it for over a decade.

In its eleven-year history, the Anti-Greenwashing Campaign has resulted in 170 UK and 448 European service providers removing their Greenwash statements. In the UK, it’s estimated that the campaign has prevented Greenwashing statements being seen over 209 million times in the UK and 590 million times in Europe, preventing millions of consumers from being misled about the environmental impact of print and paper.

“Greenwashing is a serious issue for our sector and we have seen a worrying increase driven by current economic pressures”, says Two Sides Managing Director Jonathan Tame. “Because of the huge reach of some of these organisations, their unsubstantiated claims have a damaging effect on consumer perceptions of paper and threaten a sector which employs over a million people in more than 115,700 businesses in the EU and UK.”

Two Sides will investigate and challenge any instance of greenwashing. If you see any examples, please send them to us at greenwash@twosides.info

For more information about the Two Sides Anti-Greenwashing Campaign, go to www.twosides.info/anti-greenwash

For more information about the CMA’s Green Claims Code, go to https://greenclaims.campaign.gov.uk

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Video Questioning Vaccine Efficacy Pushes Falsehood About Israel Data

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SciCheck Digest

The COVID-19 death rate for unvaccinated people has been significantly higher than for vaccinated people in both Israel and the U.S. Despite that, conservative commentator Ben Swann makes the false claim in a video that Israeli data prove vaccines aren’t effective in preventing hospitalizations and deaths. But the charts he uses don’t distinguish between vaccinated and unvaccinated patients.



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As COVID-19 vaccines became more widely available in the U.S. after they were introduced in December 2020, daily deaths from the disease fell from a high of 4,094 on Jan. 13 to a low of 120 on July 11, according to data from the Centers for Disease Control and Prevention.

The number of daily deaths then started rising again as the delta variant became dominant in July, reaching a high of 2,398 on Sept. 24.

Unvaccinated individuals died at a much higher rate; they had an 11 times greater risk of dying from COVID-19 in August than fully vaccinated people, according to data compiled by the CDC.

This is becoming a pandemic of the unvaccinated,” CDC Director Dr. Rochelle Walensky said in July.

But Ben Swann — who has peddled dubious claims and conspiracy theories, including the falsehood that COVID-19 vaccines may include a tracking device in a microchip — recently posted a video claiming that the vaccines have been ineffective.

“The reality is, is that the numbers for COVID deaths, the numbers for COVID hospitalizations, the number of sick people, the transmission rate — none of it has changed as a result of these vaccines,” he said. “The only thing that’s changed is the bottom line for big pharma.”

To support his claim, Swann cited data from Israel — which had a successful vaccination program early on, vaccinating more than half its population by April. Almost 62% of the country’s total population is currently fully vaccinated. In the U.S., about 58% of the total population is fully vaccinated.

“So if you take a look at what’s been happening there,” Swann said in the video, referring to Israel, “you can get kind of a stronger idea of what is working and not working with the COVID-19 vaccines. And one of the things that we’re now finding is that the lie that’s been told for some time, that COVID-19 vaccines will prevent you from getting a serious case or even hospitalizations or deaths – actually, it’s not true. Statistically, the numbers are pretty much the same as they were before the vaccine was even introduced.”

He then shows a series of charts purporting to show “Deaths Per Hospitalisation,” “COVID Test Positivity Rate,” and “Hospitalisations/Positive Test Rate.” The charts all show an uptick at the end. But there are a few problems with how he presents the data.

  • First, Swann’s charts are from a Sept. 22 blog post when the delta surge was peaking. But when Swann’s video went up more than a month later on Oct. 27, COVID-19 daily rates of deaths, hospitalizations and cases in the U.S. and Israel had fallen significantly.
  • Second, neither the original post nor Swann’s video mentions the delta variant, which is more contagious than earlier versions of the virus that causes COVID-19 and led to the spike in cases that began over the summer, when attitudes toward mitigation measures like social distancing and mask wearing had relaxed.
  • And third — and most important — the charts don’t distinguish between deaths among vaccinated versus unvaccinated patients. In Israel, as in the U.S., the rates of those who have died or been severely ill from COVID-19 since the delta surge began have been higher among the unvaccinated compared with the vaccinated, according to data from the Israel Ministry of Health.

So Swann’s support for his claim doesn’t hold up.

As we said, the delta surge peaked in September. For example, the number of COVID-19 deaths during the delta surge peaked at 37 on Sept. 6, but had dropped to six on the day Swann released his video, according to data from the Israel Ministry of Health. As of Nov. 8, the number of daily deaths in Israel had fallen to three.

A chart from Our World in Data, a project run by the British nonprofit Global Change Data Lab and the ​Oxford Martin Programme on Global Development​ at the University of Oxford, shows that death rates per 1 million population from COVID-19 decreased as vaccination rates increased, until the delta variant became prevalent in July.

But again, as we said, it’s important to note that the death rate for those who were unvaccinated or partially vaccinated was higher than it was for those who were fully vaccinated in both the U.S. and Israel during the delta surge. For example, on Sept. 6, the day Israel’s delta surge peaked, Ministry of Health data show that patients over the age of 60 died at a rate of 13.6 per 100,000 people if they were unvaccinated, 10.8 if they were partially vaccinated, and 0.1 if they were fully vaccinated. For those under 60, the rates were 0.1 for unvaccinated patients and zero for partially and fully vaccinated patients.

In the U.S., the CDC’s data on vaccination status and death aren’t available for the full month of September, but they show that through August, unvaccinated people had a risk of dying that was 11.3 times greater than fully vaccinated people. (See the CDC chart at right).

As we’ve explained before, the raw numbers of hospitalizations and deaths aren’t good indicators of whether vaccines are effective.

“Epidemiologists never look at raw number of cases if we want to think about anything causal, because they don’t tell us what we want to know. We need to know the denominator too,” Matthew Fox, professor in the Departments of Epidemiology and Global Health at Boston University, told us for a story we published last week on social media posts misinterpreting data from the U.K. Fox said the death rates for vaccinated and unvaccinated people are the better measure, though there are other factors in those populations that can affect the statistics.

It’s also worth repeating what we’ve explained before — all of the COVID-19 vaccines available in the U.S. are highly effective at preventing symptomatic disease. Clinical trials for all three vaccines showed that they were effective, and studies since then have demonstrated that they are effective in real-world conditions. They’ve also been shown to be effective against the delta variant, although they are less effective in preventing infection and mild disease compared with earlier versions of the virus.

Most studies show the vaccines remain highly effective in preventing serious disease, hospitalization and death from delta, and ongoing monitoring by the CDC shows that the vaccines are more than 80% effective in preventing hospitalization.

Editor’s note: SciCheck’s COVID-19/Vaccination Project is made possible by a grant from the Robert Wood Johnson Foundation. The foundation has no control over FactCheck.org’s editorial decisions, and the views expressed in our articles do not necessarily reflect the views of the foundation. The goal of the project is to increase exposure to accurate information about COVID-19 and vaccines, while decreasing the impact of misinformation.

Sources

Centers for Disease Control and Prevention. Trends in Number of COVID-19 Cases and Deaths in the US Reported to CDC, by State/Territory. Accessed 3 Nov 2021.

Centers for Disease Control and Prevention. Rates of COVID-19 Cases and Deaths by Vaccination Status. Accessed 2 Nov 2021.

Walensky, Rochelle. Director, Centers for Disease Control and Prevention. Press Briefing by White House COVID-⁠19 Response Team and Public Health Officials. Whitehouse.gov. 16 Jul 2021.

Hale Spencer, Saranac. “Video Misrepresents the Science Behind Face Masks.” FactCheck.org. 24 Jul 2021.

Hale Spencer, Saranac, Jessica McDonald and Angelo Fichera. “New ‘Plandemic’ Video Peddles Misinformation, Conspiracies.” FactCheck.org. Updated 29 Jun 2021.

Hale Spencer, Saranac. “Health Sensors Misconstrued as Government Tracking ‘Microchips.’” FactCheck.org. 27 Aug 2021.

Leshem, Eyal and Annelies Wilder-Smith. “COVID-19 vaccine impact in Israel and a way out of the pandemic.” The Lancet. 5 May 2021.

Our World in Data. “Share of the population fully vaccinated against COVID-19.” Accessed 4 Nov 2021.

Centers for Disease Control and Prevention. “COVID-19 Vaccinations in the United States.” Accessed 4 Nov 2021.

Vaccines Failing Against Serious Disease, Data From Israel Suggests.” Dailysceptic.org. 22 Sep 2021.

Our World in Data. “Daily new confirmed COVID-19 deaths per million people.” Accessed 4 Nov 2021.

Our World in Data. “Number of COVID-19 patients in hospital per million people.” Accessed 4 Nov 2021.

Our World in Data. “Daily new confirmed COVID-19 cases per million people.” Accessed 4 Nov 2021.

Centers for Disease Control and Prevention. “Delta Variant: What We Know About the Science.” Updated 26 Aug 2021.

Joseph, Andrew. “How the Delta variant’s remarkable ability to replicate threw new twists into the Covid-19 pandemic.” Stat. 9 Sep 2021.

Israel Ministry of Health. Died daily – immunization status. Accessed 4 Nov 2021.

Israel Ministry of Health. Severely ill – immunization. Accessed 4 Nov 2021.

Robertson, Lori. “Why It’s Easy to Misinterpret Numbers of Deaths Among the Vaccinated.” FactCheck.org. 1 Nov 2021.

FactCheck.org. How effective are the vaccines? Updated 26 Aug 2021.

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FACT CHECK: Morphed image of PM Modi in Pope’s costume and holding a cross goes viral on messaging platforms – FactCrescendo

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An image of India’s Prime Minister Narendra Modi in what looks like the Pope’s outfit, complete with the headgear worn by the head of Vatican on special occasions is getting shared a lot across social media platforms in multiple languages. The image shows the Prime Minister amidst many people and holding a cross in his hand. 

Here are some post with this image on Facebook:

Fact Crescendo received multiple requests to verify the authenticity of the image on its 24×7 WhatsApp Factline number 904 905 3770 over the last few hours. Archived Link

Our investigation showed that the image is morphed. 

Fact Check Methodology

At first we ran a reverse image search on Google with the viral photograph of the Indian Prime Minister. We got multiple links with the same photograph but the person is not PM Modi. We went through the links and saw that the person is actually Pope Francis of the Vatican. 

Here is the link to a news report published on December 25, 2019 on News 18 website where the original image has been used:

Screenshot, News 18 article

News 18 link

In the news report, we can see that the caption states it is an image from the Christmas Eve mass in 2019 at St. Peter’s Basilica at the Vatican and photo credit has been given to Reuters. 

The same image was also published on November 20, 2020 in a news report on BBC’s website headlined “Uighurs: China rebuffs Pope’s criticism as ‘groundless’.” 

Screenshot, BBC news report

BBC Link

Following this, we searched online with relevant keywords to check if PM Modi has ever been photographed wearing a costume like the one in the viral image but failed to find anything. 

Here is a comparison of the Viral Image and the image we saw in the above news reports:

We can spot the similarities in both the images, including the person standing behind and the way the cross is being held and it is only the face on the person in focus that it different. 

Conclusion

From the above evidences, it is clear that the person is the image is Pope Francis of the Vatican and not Prime Minister of India, Narendra Modi. The image has been altered and PM Modi’s face has been morphed into the picture in place of the Pope’s face and is being shared to mislead anyone who receives it. 

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Title:Morphed image of PM Modi in Pope’s costume and holding a cross goes viral on messaging platforms

Fact Check By: Manjori Borkotoky 

Result: Altered

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